Thursday, September 9, 2010

logo of love

I hope you already read yesterday’s post about the cool wedding I went to this weekend. The details were not missed. But it all began with a wedding logo.

Way back in 2009, the bride and groom commissioned a graphic artist to create this logo. It was meant to include the wedding theme colors: purple & blue and wheat or kraft. And of course it was outlined in polka dots, the primary or initial theme of the wedding. (I later learned that the tandem bike was the “secondary surprise theme”!) Also, note the 2 fonts introduced on this logo. I don't know their names but these 2 fonts were carried out on all wedding print collateral.

There you have it. The birth of a brand. Known as Leigh & Aaron 9.5.10.

Everything was branded. Well, not everything. It was done tastefully. The logo was on the invitation and all colors and polka dots were included. You may recall reviewing the invitation, if not catch up!

The logo image with omitted text was used for the table numbers as pictured yesterday. It was also used to indicate the cake flavors. Oh and also for the ‘just married’ flag. All pictured in yesterday’s post. Go see how many logos you can find...

The photobooth printed out guests’ images in real time with the logo on it! I thought this was really unique. Probably because I’m technically impaired and have no idea how they DIY’d this. It’s the little things that impress guests so think outside of the box.

Other printed materials were not branded with the logo but more so with the chosen colors and fonts. Check out a page of the program.

And the place cards that I referenced yesterday. Even if you’re not going the extra mile and branding your wedding, you can still do something informal like this for the escort cards in your own color scheme. Just hang them up on a clothesline. So simple but refreshingly different.

If you are overwhelmed by this level of wedding marketing, have no fear. You don’t have to brand everything! Perhaps you can come up with a monogram that you like. Just remember to be consistent and use it on several elements of your wedding.

Happy marketing!

-The perennial bridesmaid

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